When algorithms shape reputations and stories outshine slogans, digital fluency isn’t a luxury—it’s a necessity.
AMIKOM Yogyakarta curated a bold and forward-thinking Open Lecture on Entrepreneurship, featuring none other than Ardhi Widjaya—Founder and MarComm Consultant at Ardhi Widjaya & Co (AW&Co) and corporate trainer with Inolabs Academy.
With a room full of aspiring entrepreneurs, Ardhi delivered more than just a lecture. He delivered perspective—wrapped in strategy, steeped in storytelling, and tuned to the ever-shifting frequencies of digital culture.
The Session’s Spotlight Moments:
OMG – Optimized Media Goals
No, not your average “Oh My God,” but a razor-sharp framework for mapping measurable and meaningful goals across digital platforms. Ardhi urged students to ditch vanity metrics and build strategies that are as intentional as they are innovative.
Content Marketing as the New Currency of Trust
From founder-led reels to behind-the-scenes blogs, the conversation shifted to how brands can earn loyalty—not by shouting louder, but by speaking truer. Authenticity, he emphasized, is the new luxury.
UGC & EGC – The Power of Organic Market Testing
Ardhi unveiled the often-overlooked gems of User Generated Content and Employee Generated Content as powerful tools to test product-market fit. “Sometimes your audience holds the answers you’re too busy marketing to hear,” he noted, to a room nodding in agreement.
With a mix of wit, warmth, and deep industry insight, Ardhi reminded the audience that the most compelling digital brands are not those with the biggest budgets, but those with the clearest voices.
