A spirited evolution in Indonesia’s creative economy begins within the walls of academia. At ISI Yogyakarta, the Program Mahasiswa Wirausaha (PMW) 2025 ushers in a fresh chapter of entrepreneurial ambition, drawing students into a space where artistry meets strategy.
On Friday, October 24, 2025, inside the contemporary corners of Meeting Room 3 – Rectorate Building, a curated circle of PMW participants engaged in a morning of invigorating knowledge titled:
“Marketing 360 Degree for Student Business Growth.”
Where Creativity Learns to Speak the Language of the Market
Guiding the discourse is Ardhi Widjaya, a Corporate Trainer and Communication & Business Consultant whose experience brings clarity to the often-chaotic universe of branding. His philosophy is strikingly simple:
Success is never the loudest noise in the room. It is the brand that arrives precisely where the consumer’s heart wanders.
The masterclass pulls students into a holistic odyssey through:
• Consumer psychology and behavior
• Relevance-based marketing channels
• Strategic storytelling that builds trust
• Brand durability in a saturated landscape
Digital platforms, performance-based content, and data-anchored tactics emerge as the modern entrepreneur’s most essential accessories.
A Program Curated for Impact
Moderated by Vindriasih Mirdias W., M.M., lecturer of Interior Design and entrepreneurship enthusiast, the session carries an academic elegance with real-world urgency. She captures the essence of PMW perfectly:
“Entrepreneurship is a creative discipline. It asks us to imagine possibilities, then build them with precision.”
Participants were not merely listeners. They challenged ideas, exchanged insights, and scripted blueprints for the ventures they are passionately cultivating.
Perks for the Visionaries
Like any refined gathering of emerging talent, PMW ensures thoughtful touches:
• Beneficial entrepreneurial insights
• An exclusive e-certificate
• Refreshments to nourish creativity
• Door prizes that spark a little joy
Every detail delivers the message that great ideas deserve care, guidance, and a platform to flourish.
A Prelude to Greatness
PMW 2025 stands as a commitment: that Indonesia’s next generation of creative entrepreneurs will be both daring and deliberate. From campus studios to commercial runways, these students are being groomed to lead with imagination sharpened by strategy.
ISI Yogyakarta, ever a cradle for artistry, now fine-tunes its future changemakers to thrive not only in aesthetics, but in the dazzling, competitive theater of business.
