Yogyakarta, June 13, 2025 — Nestled in the heart of Yogyakarta, Batik Yudhistira—an iconic name in timeless Indonesian heritage wear—has taken a bold step toward redefining its in-store customer journey. On June 11 and 12, 2025, the brand held an exclusive Service Excellence training series for its outlet frontliners, curated and led by communication strategist and trainer, Ardhi Widjaya of AW&Co (Communication & Business Consulting).
More than just a fashion label, Batik Yudhistira understands that in today’s experience-driven retail landscape, refined craftsmanship must be matched with equally refined service. The two-day workshop was tailored to sharpen the soft skills of their boutique staff, offering a fresh perspective on what it means to serve with both poise and purpose.
Retail with Grace, Service with Substance
In true AW&Co style, the sessions unfolded with a blend of business insight, practical roleplay, and boutique-specific case studies—designed not merely to train, but to transform.
Participants were guided through:
Crafting a lasting first impression with warmth and precision
Communicating with clarity, empathy, and brand alignment
Managing client feedback with elegance and responsiveness
Ensuring service consistency across every customer touchpoint
The atmosphere was anything but corporate. Laughter mingled with curiosity, and stories from the shop floor were welcomed as rich material to learn from.
From Boutique Floors to Personal Growth
What made this training especially resonant? It was personal. Many participants shared how the sessions felt more like a style refresh for their professional confidence.
“It wasn’t just about service—it was about seeing ourselves as ambassadors of style and tradition. I feel more proud of what I do,” one frontliner reflected.
AW&Co: Empowering Local Brands with Global Grace
At the heart of AW&Co’s approach is a philosophy of empowerment—equipping local businesses not just to serve, but to enchant. For Ardhi Widjaya, collaborating with Batik Yudhistira was a celebration of culture meeting capability.
“Every fabric has a story. Every frontliner has a role in telling it with elegance. That’s what this training was truly about,” he shared.
